Posts Tagged: Wimbledon

Building ‘real world’ digital brand experiences

Andrew Stothert from Brand Vista discusses how brands can maximise the positive effect of a ‘real world’ brand experience in a way that’s impossible to match with a purely digital approach.

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We are living in an experience generation

There’s something about being with a brand and physically taking part in an experience that really gets consumers to stop, listen and act, says Alec Braun, MD and creative lead at Slice.

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