Posts Tagged: social media

Is your brand maximising its social media presence

In the ever-changing world of online marketing, it is no longer a secret that maximising your brand’s potential through social media is a necessity, says Ian Sullivan, managing director of Paperhat Consorcio.

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Industry pin-ups

It’s the buzzword in digital. The fastest growing social network on the web. As Zoolander would say if he could fathom the internet, Pinterest is so hot right now. Read more on Industry pin-ups…

Kiev, but no chicken

They say that travel broadens the mind. Presumably “they” don’t have to get up at 4:00am to get a plane – my mind is pretty narrow as I rise. I’m off to Kiev for an UFi Focus Meeting and meetings being what they are these days the topic is social media. Did people get together this often to discuss the advent of the telegraph or the fax machine?

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Face Control

It’s a shame that clever marketing people came up with the term social media to describe the explosion of digital tools that allow people to share ideas and build communities. Shame for those of us who work in events that is, because social media would be a pretty good way of describing our industry and the impact of effective events.

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Twitter killed the Network Club

Since I became a blogger via Twittering it seemed fitting to dedicate my first blog to it.

After attending a recent ‘members only’ Conference & Event Managers Networking Club, it got me thinking as to whether such clubs were becoming obsolete.

A year ago I was happy to pay just under £2k to be part of a select group of 1000 London based Event Managers. Today you don’t pay a penny to bepart of Twitter and throws you into a pool of 5 million+ users. Granted it can be very hit and miss with such a vast audience but with smart people like Mike Fletcher and Peter Kerwood grasping this new media and making it work for our industry, I will be re-thinking my subscription.

The first ever Twitter Network bash for the event industry will be held at the Sea Life London Aquarium on Tuesday 14 April.

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