Posts Tagged: sensory

Blog: Taking brands into the realm of the senses

Creating more sensory experiences can give brands stronger personalities and deepen engagement with consumers, says Ian Priestman, head of experiential at Blackjack Promotions.

“Galleries are overwhelmingly visual. But people are not – the brain understands the world by combining what it receives from all five senses. So can taste, touch, smell and sound change the way we ‘see’ art?”

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