Jordan Waid, vice president brand experience at FreemanXP EMEA, gives three examples of how creativity is complementing digital and tech at this year’s Mobile World Congress (22-25 February).
“The future is already here. It’s just unevenly distributed.” This William Gibson quote sums up the Internet of Things (IoT). The IoT is this invisible force that is working hard so we don’t have to, and Intel is helping us to understand this with their “Experience What’s Inside” campaign. The Intel Smart City demonstrated the invisible connectivity of our urban environment giving the visitor the chance to interact with various forms of the urban infrastructure – from a city train to wind turbines. Intel is perfectly poised to not only usher in the IoT, but to distribute it evenly.