Jane Baker, commercial director at 2Heads, shares key trends from Mobile World Congress 2016.
More than 100,000 attendees arrived in Barcelona this week to join the world’s biggest and most influential mobile event, Mobile World Congress (MWC) 2016. After a busy few days supporting exhibiting clients, there’s been time to explore the show and take in the trends that may impact the events industry in the future.
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Jordan Waid, vice president brand experience at FreemanXP EMEA, gives three examples of how creativity is complementing digital and tech at this year’s Mobile World Congress (22-25 February).
“The future is already here. It’s just unevenly distributed.” This William Gibson quote sums up the Internet of Things (IoT). The IoT is this invisible force that is working hard so we don’t have to, and Intel is helping us to understand this with their “Experience What’s Inside” campaign. The Intel Smart City demonstrated the invisible connectivity of our urban environment giving the visitor the chance to interact with various forms of the urban infrastructure – from a city train to wind turbines. Intel is perfectly poised to not only usher in the IoT, but to distribute it evenly.
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