In the ever-changing world of online marketing, it is no longer a secret that maximising your brand’s potential through social media is a necessity, says Ian Sullivan, managing director of Paperhat Consorcio.
Posts Tagged: marketing
Defining experiential and events is the key to success, says Momentum Worldwide’s Fran Elliott.
In my last blog for Event magazine, I had written about the questions that have plagued marketers, brands and experiential practitioners for many years; “What does experiential mean?” “What’s the difference between an event and experiential?” and the reason why both brands and agencies need an industry wide definition. This time, let’s talk about the ‘How’ of this proposal.
World Cups are the pinnacle of experiential work in the sporting sector. They produce some of the best sports marketing campaigns, but also some of the worst. With England set to host the Rugby World Cup in September, Purity MD, Rob Quinn, views the line-up.
With behaviours to the fore and post-millennials demanding authenticity and relevance, experiential will be central to market strategy this year, says guest blogger Alex Smith, planning director at agency Sense.
There has been a shift in marketing recently. No longer can we work by identifying the latest hot platforms (Facebook, Twitter, viral videos, etc) and crafting creative to fit them – we’re now in an era where brands need to decide what they’re going to do, what behaviours are appropriate to their message, and then be confident that there will be an appropriate platform for amplifying that action. This has made brand experience central to marketing strategy – a behaviour is an action is a brand experience, and thus so much contemporary marketing has brand experience at its heart.