Posts Tagged: live marketing

Events and experiential: why they usually mean nothing – part two

Defining experiential and events is the key to success, says Momentum Worldwide’s Fran Elliott.

Fran Elliott, director of Experiential and Events at Momentum Worldwide.

Fran Elliott, director of Experiential and Events at Momentum Worldwide.

The solution…

In my last blog for Event magazine, I had written about the questions that have plagued marketers, brands and experiential practitioners for many years; “What does experiential mean?” “What’s the difference between an event and experiential?” and the reason why both brands and agencies need an industry wide definition. This time, let’s talk about the ‘How’ of this proposal.

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The best goodie bag ever?

As you all know there is nothing worse than getting a goodie bag full of marketing literature and nothing else. However, last night the editorial team received the best goodie bag ever. It was so heavy and filled to the brim withh everything from gin and lemon curd to vodka and fudge.

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Experiential marketing at its best

I would be lying if I said that the editorial team doesn’t get to attend its fair share of events, and last night I was fortunate enough to be invited to caterer The Recipe’s showcase evening at One Marylebone Road.

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