Posts Tagged: experiential

Supersize iPhone

There was one thing that caught my eye whilst visiting the Event Show last month…

AV innovators Arcstream have brought the touch sensitive control surface that we know and love from the iPhone & iPod Touch to the big screen with their multi-touch display surface.

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Sony Stunt @ Grand Central Station, NYC

Sony created some hype for its latest product at New York’s Grand Central Station.

They posed, 8 chic mannequins each holding their new Vaio P ultra portable laptop on the station’s staircase, perfectly targeting the city’s fast paced commuters.

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In these troubled economic times, is the minimalist theme the way forward for events? Does the back-to-basics approach work? Is it cool north of the river?

If the answer is yes to the first question, then Sony is leading the way. Last night it launched three Sony Bravia televisions, including a wireless model, at the Tramshed in Shoreditch. Taking full advantage of the minimalist, warehouse-style settings, the event organiser literally showcased all three televisions by hanging them from the ceiling and projecting moving lights underneath, reminding me of an old-school acid house rave, circa 1989. However, instead of glow sticks and white gloves, guests at this event were happy to clutch bottles of Tuborg and try shots of Tuaca, while checking out the televisions.

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There are a lot of good things happening in the industry today

To silence those whispers in the industry that Event magazine has become the grim reaper of industry news, this morning’s bulletin proves we report the good things too.

A new agency wins contracts with Red Bull and the Discovery Channel , while another agency bagged a deal with a large pharmaceutical firm.

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Experiential marketing at its best

I would be lying if I said that the editorial team doesn’t get to attend its fair share of events, and last night I was fortunate enough to be invited to caterer The Recipe’s showcase evening at One Marylebone Road.

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