Posts Tagged: exhibitions
This afternoon Event magazine took delivery of one of the biggest invitations it had ever received. Proving far too big to ignore or put in the bin this invite had the whole team speculating as to what was inside the box that measured at least 3ft long and 1ft long.
Like digging up major roads during rush hour or non-working pensioners taking the early morning appointments at doctor surgeries, shutting one of the most reliable tube lines on the weekend of a massive football match between two of London’s biggest clubs at the national stadium in the capital makes no sense whatsoever.
At last weeks RSVP show we hosted Event 100 Club Live: Event Awards. The idea was to communicate what the awards mean, tips on how to win one, and why they are the best awards ceremony in the industry.
During the past seven days I have been to two venues that have employed tactics I thought, or rather hoped had been eradicated.
At one West End members club it employed the tactic of making guests queue outside for up to 45 minutes to create the illusion that the venue was actually heaving to capacity. Sadly once you stepped inside the place was empty.
I know people are lazy and that attracting guests to a venue for an event outside of London is tough, but it can be done. Last night Thorpe Park launched new ride Saw. Before and after guests got the opportunity to ride the new rollercoaster, which in my opinion is now the best in the UK, they were treated to canapes, champagne and entertainment in the theme park’s temporary structure Lake View. Not only was it busy, but genuinely loved the whole evening.
At Confex last month I chaired a talk on how event organisers go about getting their events covered in the press. It seemed to be quite successful and I went through a list of dos and don’ts.
If you haven’t you must be one of the few in the industry that hasn’t. I spent the morning at the Events 2012 and Beyond conference before visiting the main show floor during lunchtime. I must confess that I expected it to be quite empty, what with the credit crunch and the current economic situation. I know you are probably thinking that this high level of footfall was only due to the lunchtime rush, but it remained at the same busy level until at least 5.30pm.
Bamboo created the cocktails, but I am sure there are some other UK event companies involved in the Vanity Fair party, or even in producing the main ceremony?
It has been a great night for British success, so come on let us know if you were involved.
If the answer is yes to the first question, then Sony is leading the way. Last night it launched three Sony Bravia televisions, including a wireless model, at the Tramshed in Shoreditch. Taking full advantage of the minimalist, warehouse-style settings, the event organiser literally showcased all three televisions by hanging them from the ceiling and projecting moving lights underneath, reminding me of an old-school acid house rave, circa 1989. However, instead of glow sticks and white gloves, guests at this event were happy to clutch bottles of Tuborg and try shots of Tuaca, while checking out the televisions.