As the lines are increasingly blurred between experiential and PR, Purity’s Rob Quinn, asks if the two different disciplines are ‘friends’ that can work together or ‘foes’, viewing each other with suspicion and ultimately looking to move into each other’s territory?
Posts Tagged: events
The demand for drones to be integrated into brand experiences is on the increase. Adam Doherty, managing director and executive producer at immersive experience studio Marshmallow Laser Feast, explains their true potential.
Defining experiential and events is the key to success, says Momentum Worldwide’s Fran Elliott.
In my last blog for Event magazine, I had written about the questions that have plagued marketers, brands and experiential practitioners for many years; “What does experiential mean?” “What’s the difference between an event and experiential?” and the reason why both brands and agencies need an industry wide definition. This time, let’s talk about the ‘How’ of this proposal.
World Cups are the pinnacle of experiential work in the sporting sector. They produce some of the best sports marketing campaigns, but also some of the worst. With England set to host the Rugby World Cup in September, Purity MD, Rob Quinn, views the line-up.
Will Northover, account director at Blackjack, reveals his pick of the live activity around this year’s gridiron spectacular, NFL Super Bowl XLIX.
Attracting a record 111.5 million TV viewers last year, the Super Bowl, the culmination of the American Football season, is simply the biggest sporting event on the planet. Unsurprisingly, it’s also a marketing phenomenon, with prime time TV slots going for over $4 million.
With behaviours to the fore and post-millennials demanding authenticity and relevance, experiential will be central to market strategy this year, says guest blogger Alex Smith, planning director at agency Sense.
There has been a shift in marketing recently. No longer can we work by identifying the latest hot platforms (Facebook, Twitter, viral videos, etc) and crafting creative to fit them – we’re now in an era where brands need to decide what they’re going to do, what behaviours are appropriate to their message, and then be confident that there will be an appropriate platform for amplifying that action. This has made brand experience central to marketing strategy – a behaviour is an action is a brand experience, and thus so much contemporary marketing has brand experience at its heart.
On 13th October I read a story in Management Today that my favourite airline was planning to remove all but one of the toilets on board their aircraft – no points for guessing who we are talking about!
It’s not often we have time to escape the confines of Milton Keynes to get out and about, but an invitation to P&MM’s proposal writing team to see the recently renovated Savoy Hotel was all the excuse we needed to make an afternoon of it in London.
Last time I discussed the “pros and cons” of local crew and now I’d like to give you my advice on how to get the very best out of them, should budget dictate that local is the only option…
I am often asked ‘will you be using local crew for our event?’ when operating outside of the UK.
Whilst the use of local crew has its advantages, namely cost savings and local knowledge, this option also comes with risks, and the question is are they worth it?