Posts Tagged: Event Marketing Institute and Mosaic

Why experiential events will be a popular choice in 2016

As brands fight it out for a piece of the spotlight the role of experiential is only set to increase, predicts Phil Boas, director of brand engagement at Paragon.

Advertising and branding have become so omnipresent and intrusive in recent years that they have started to turn into background noise and no longer cut through to the consumers they’re intended to reach. Brands are fighting for an increasingly overcrowded spot in an ever more fragmented market place, and that’s just one reason why experiential marketing and events look set to be ever more popular in the next 12 months.

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