Posts Tagged: CES 2016

CES 2016 – the innovations that will enhance experiential brand activity

Alex Groom, comms specialist at Havas SE Cake reports on the innovations at CES 2016 that are likely to have a positive impact on experiential activity.

By now the bright lights of Las Vegas will just about have stopped flickering from all of the electricity sapped by this year’s Consumer Electronics Show (CES) and attendees will be back at their desks, excited minds buzzing with the potential of everything from drones to wireless charging.

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Five favourite brand experiences at CES 2016

Lauren Walder, senior account manager at brand experience agency 2Heads, reveals her favourite brand experiences at CES 2016.

It’s been a fast start to 2016 with a trip to CES in Las Vegas, one of the world’s biggest tech shows attracting a huge audience of 170,000 visitors and many of the world’s top consumer brands. After a busy few days supporting exhibiting clients, I had a chance to explore the show – here are some of my favourite finds:

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2016 – the year the event and tech worlds collide

2016 is set to be the year when the events world fully embraces everything that technology has to offer, says Richard Dodgson, founder & creative director at Timebased Events.

Brands can see the link between the use of technology and engagement with the consumer – from the use of mobile apps and everyday tech we know and love, to multi-sensory experiences and virtual reality. The idea is to improve efficiency, enhance the experience for the guest and engage them, not just to meet their needs but to surpass their expectations like never before.

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