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Beaming – the next frontier

Duane Holland, founder and creative strategy director at DH Ready, discusses what ‘beaming’ actually is and why event profs need to know about it.

Picture this scene. A man in a tight yellow top talking into his wristwatch to another man with extremely pointed ears, a half frown and an equally tight top, this time in blue. You then hear the infamous words “Beam me up Scotty”. I’m sure we all know this to be from cult TV series Star Trek.

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