Posts Tagged: Action Impact

A view from the Middle East

Adrian Bell, executive director of Dubai-based brand experience and event agency Action Impact discusses the latest experiential brand marketing trends in the Middle East.

It’s no secret that the ripples of industry trends, here in the Middle East, can lag a little behind those of more mature markets in Europe. Much of what was the latest and greatest thinking at the end of last year is only just hitting the shores here. But importantly, that adoption gap is ever-reducing as the momentum and sheer speed that places like Dubai move at is breathtaking.

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