Posts Categorized: Uncategorized

How might a Brexit affect the events industry?

Claire Gapper, managing director, Brand Brewery, discusses the potential impact a Brexit could have on the UK events industry, and what issues she is taking into consideration.

Claire Gapper from Brand Brewery discusses the issues that might impact the events industry following a Brexit

After years of debate, Britain is finally having a referendum on leaving the European Union. There is a sense of uncertainty and confusion that has overtaken the Brexit debate, with a major question mark on what will be best for Britain and, in turn, how it will affect businesses. As a brand experience agency with multiple European ties through clients and employees, we are watching and assessing the debate intensely. The topics at the forefront of our mind are:

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A curious mind at Cannes Lions

Be mindful of the subtle dynamics of human interactions to create successful brand experiences, says Jack Morton Worldwide’s Lewis Robbins, who was at Cannes Lions last week.

Some people just grab you. Last week at Cannes Lions I saw a talk by Brian Grazer, a Hollywood Producer who, every two weeks for the past 35 years, has sought out conversation with the world’s leading experts, which he’s collected in his book, ‘A Curious Mind’.

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Blog: Alton Towers… please never on my watch

Black-sky thinking is vital for delivering brand experiences, says Mark Stringer, founder and chief executive of agency PrettyGreen.

Most of us over the years have been involved in putting on stunts and experiences featuring an element of danger or potential risk of injury – purely thanks to the activity itself.

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CES 2015: Stand-out experiential exhibition stands

Exhibition stands with an experiential feel from CES 2015, courtesy of guest blogger Hayley Lawrence, operations director of brand experience agency Brand & Deliver, who visited the International Consumer Electronics Show in Las Vegas last week.

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Exploring the strange world of virtual reality

Last week, Event was invited to try out Rewind FX’s Oculus Rift headset – technology designed to give the wearer a truly realistic experience. Katie Deighton spoke to the company’s managing director Solomon Rogers about the technicalities of virtual reality, what it can add to an event and his plans for the future.

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New blog on Tech Talks with Oliver Richardson

We are delighted at Event HQ to introduce a new member of our dedicated online blogging community to you. Oliver Richardson is group sales and marketing director at DB Systems and will be sharing all his event technology know-how on his soon to be launched blog Tech Talk.

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Wanted: naked sledders

Here at Event HQ, we quite fancied our first blog post of the year to pack a little punch. Imagine the shivers of delight when we came across this little nugget of news. Read more on Wanted: naked sledders…

Honey bees: the definition of team building

I’ve long since had a fascination with bees. I’ve interviewed beekeepers, planted flowers bees like, and eat enough honey to rival Paddington bear. Read more on Honey bees: the definition of team building…

Becoming a Masterchef

The Event team (well, two thirds of it) continued with the foodie theme last week with a visit to Cactus Kitchens – the home of BBC 1’s Saturday Kitchen.


Greeted by Cactus Kitchens’ managing director, Amanda Ross, we entered the ancient chapel that is now home to the studios in Clapham, south London, and took a peek in to James Martin’s dressing room, where we admired the array of brightly-coloured, striped shirts.

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Teambuilding with love and care (and turmeric)

Being fairly new to the event industry and getting my first taste of teambuilding via BBC One’s The Apprentice last week, I’m not going to lie… I felt slightly terrified when the reality of an away day was on the cards last Friday (7 June).

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