Posts Categorized: Experiential Trends

Five experiential trends emerging from Drupa 2016

Kim Myhre, the senior vice-president and managing director at Freeman XP EMEA, takes us through some of the key experiential trends he has picked up while attending the current Drupa exhibition (31 May-10 June).

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Will experiential save the high street?

Ian Priestman, head of experiential at Blackjack Promotions, discusses why smart retailers are scrapping traditional retail design in their physical stores in favour of more immersive environments.

There’s a major shift taking place in retail and it will take bricks and mortar stores to a new level.

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Five things to remember when creating an immersive experience for your brand

Imogen Hammond, group creative director at Drive Productions, shares her tips on what you need to consider when creating an immersive brand experience.

Hammond notes five key things to keep in mind when it comes to creating immersive brand experiences

2015 saw a continuation of the trend towards brand marketing linking the virtual and the tangible. With online content reaching saturation point, many businesses are increasingly focusing their marketing on creating real-life experiences and touch points for their customers. If you’re a marketing director or brand manager thinking of creating an immersive event in 2016, here are five things you should remember:

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Top trends from Mobile World Congress

Jane Baker, commercial director at 2Heads, shares key trends from Mobile World Congress 2016.

More than 100,000 attendees arrived in Barcelona this week to join the world’s biggest and most influential mobile event, Mobile World Congress (MWC) 2016. After a busy few days supporting exhibiting clients, there’s been time to explore the show and take in the trends that may impact the events industry in the future.

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How is creativity complementing digital and tech at MWC16?

Jordan Waid, vice president brand experience at FreemanXP EMEA, gives three examples of how creativity is complementing digital and tech at this year’s Mobile World Congress (22-25 February).

Mobile World Congress is taking place in Barcelona this week (22-25 February)

Invisible Creative

“The future is already here. It’s just unevenly distributed.” This William Gibson quote sums up the Internet of Things (IoT). The IoT is this invisible force that is working hard so we don’t have to, and Intel is helping us to understand this with their “Experience What’s Inside” campaign. The Intel Smart City demonstrated the invisible connectivity of our urban environment giving the visitor the chance to interact with various forms of the urban infrastructure – from a city train to wind turbines. Intel is perfectly poised to not only usher in the IoT, but to distribute it evenly.

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Projection mapping is just the start

Ed Daly, managing director of Seeper, talks about his belief that projection mapping is just the start for brands when it comes to using creative technology to provide immersive consumer experiences.

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Periscope – the positives and the pitfalls

Sarah Baldock, chief executive and founder of Be-good Events, talks about the popularity of live-streaming mobile apps, such as Periscope, and why event professionals should explore their potential.

Live-streaming mobile apps, like Periscope and Meerkat, are huge. In just ten days, Periscope had one million users, and by four months they had 10 million, watching 40 years’ worth of content every day.

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Beaming – the next frontier

Duane Holland, founder and creative strategy director at DH Ready, discusses what ‘beaming’ actually is and why event profs need to know about it.

Picture this scene. A man in a tight yellow top talking into his wristwatch to another man with extremely pointed ears, a half frown and an equally tight top, this time in blue. You then hear the infamous words “Beam me up Scotty”. I’m sure we all know this to be from cult TV series Star Trek.

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2016 – the year the event and tech worlds collide

2016 is set to be the year when the events world fully embraces everything that technology has to offer, says Richard Dodgson, founder & creative director at Timebased Events.

Brands can see the link between the use of technology and engagement with the consumer – from the use of mobile apps and everyday tech we know and love, to multi-sensory experiences and virtual reality. The idea is to improve efficiency, enhance the experience for the guest and engage them, not just to meet their needs but to surpass their expectations like never before.

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Why experiential events will be a popular choice in 2016

As brands fight it out for a piece of the spotlight the role of experiential is only set to increase, predicts Phil Boas, director of brand engagement at Paragon.

Advertising and branding have become so omnipresent and intrusive in recent years that they have started to turn into background noise and no longer cut through to the consumers they’re intended to reach. Brands are fighting for an increasingly overcrowded spot in an ever more fragmented market place, and that’s just one reason why experiential marketing and events look set to be ever more popular in the next 12 months.

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