Posts Categorized: Event technology

Top trends from Mobile World Congress

Jane Baker, commercial director at 2Heads, shares key trends from Mobile World Congress 2016.

More than 100,000 attendees arrived in Barcelona this week to join the world’s biggest and most influential mobile event, Mobile World Congress (MWC) 2016. After a busy few days supporting exhibiting clients, there’s been time to explore the show and take in the trends that may impact the events industry in the future.

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How is creativity complementing digital and tech at MWC16?

Jordan Waid, vice president brand experience at FreemanXP EMEA, gives three examples of how creativity is complementing digital and tech at this year’s Mobile World Congress (22-25 February).

Mobile World Congress is taking place in Barcelona this week (22-25 February)

Invisible Creative

“The future is already here. It’s just unevenly distributed.” This William Gibson quote sums up the Internet of Things (IoT). The IoT is this invisible force that is working hard so we don’t have to, and Intel is helping us to understand this with their “Experience What’s Inside” campaign. The Intel Smart City demonstrated the invisible connectivity of our urban environment giving the visitor the chance to interact with various forms of the urban infrastructure – from a city train to wind turbines. Intel is perfectly poised to not only usher in the IoT, but to distribute it evenly.

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Projection mapping is just the start

Ed Daly, managing director of Seeper, talks about his belief that projection mapping is just the start for brands when it comes to using creative technology to provide immersive consumer experiences.

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Periscope – the positives and the pitfalls

Sarah Baldock, chief executive and founder of Be-good Events, talks about the popularity of live-streaming mobile apps, such as Periscope, and why event professionals should explore their potential.

Live-streaming mobile apps, like Periscope and Meerkat, are huge. In just ten days, Periscope had one million users, and by four months they had 10 million, watching 40 years’ worth of content every day.

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CES 2016 – the innovations that will enhance experiential brand activity

Alex Groom, comms specialist at Havas SE Cake reports on the innovations at CES 2016 that are likely to have a positive impact on experiential activity.

By now the bright lights of Las Vegas will just about have stopped flickering from all of the electricity sapped by this year’s Consumer Electronics Show (CES) and attendees will be back at their desks, excited minds buzzing with the potential of everything from drones to wireless charging.

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Five favourite brand experiences at CES 2016

Lauren Walder, senior account manager at brand experience agency 2Heads, reveals her favourite brand experiences at CES 2016.

It’s been a fast start to 2016 with a trip to CES in Las Vegas, one of the world’s biggest tech shows attracting a huge audience of 170,000 visitors and many of the world’s top consumer brands. After a busy few days supporting exhibiting clients, I had a chance to explore the show – here are some of my favourite finds:

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2016 – the year the event and tech worlds collide

2016 is set to be the year when the events world fully embraces everything that technology has to offer, says Richard Dodgson, founder & creative director at Timebased Events.

Brands can see the link between the use of technology and engagement with the consumer – from the use of mobile apps and everyday tech we know and love, to multi-sensory experiences and virtual reality. The idea is to improve efficiency, enhance the experience for the guest and engage them, not just to meet their needs but to surpass their expectations like never before.

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How cultural venues are adapting with technology

Gareth McTiffin, marketing and events manager at Merlin Events London, discusses how cultural venues are adapting their events by engaging with technology.

What is a cultural venue?

Generally conceived, a cultural venue is a building with national significance, and it comes in various forms from historical, iconic and heritage sites to galleries and museums. London, often referred to as the cultural hub of the world, boasts a range of unique and diverse venues.

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Blog: A view from Australia

Rebecca Rynehart from TRO Australia discusses the impact the latest technology has on experiential marketers.

In a world where humans now have a shorter attention span than a goldfish, experiential marketers must be smarter than ever.

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Drones: shifting power from creative director to creative coder?

The demand for drones to be integrated into brand experiences is on the increase. Adam Doherty, managing director and executive producer at immersive experience studio Marshmallow Laser Feast, explains their true potential.

Adam_Doherty_event_blog_experiential

Adam Doherty

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