Posts Categorized: Engagement

Stop saying millennial

When was the last time you met 75.4 million people who are all the same, asks Hayley Lawrence, director of events at agency Brand and Deliver.

Millennials. They want everything for free and think offices should have slides. Bloody millennials, am I right? Of course not. But for every silly stereotype about the 18-34 generation you can be sure there’s a brand sincerely looking to tap into it. When “because Snapchat” is your rationale for a campaign it might be worth taking a step back.

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Will experiential save the high street?

Ian Priestman, head of experiential at Blackjack Promotions, discusses why smart retailers are scrapping traditional retail design in their physical stores in favour of more immersive environments.

There’s a major shift taking place in retail and it will take bricks and mortar stores to a new level.

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Five things to remember when creating an immersive experience for your brand

Imogen Hammond, group creative director at Drive Productions, shares her tips on what you need to consider when creating an immersive brand experience.

Hammond notes five key things to keep in mind when it comes to creating immersive brand experiences

2015 saw a continuation of the trend towards brand marketing linking the virtual and the tangible. With online content reaching saturation point, many businesses are increasingly focusing their marketing on creating real-life experiences and touch points for their customers. If you’re a marketing director or brand manager thinking of creating an immersive event in 2016, here are five things you should remember:

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Projection mapping is just the start

Ed Daly, managing director of Seeper, talks about his belief that projection mapping is just the start for brands when it comes to using creative technology to provide immersive consumer experiences.

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CES 2016 – the innovations that will enhance experiential brand activity

Alex Groom, comms specialist at Havas SE Cake reports on the innovations at CES 2016 that are likely to have a positive impact on experiential activity.

By now the bright lights of Las Vegas will just about have stopped flickering from all of the electricity sapped by this year’s Consumer Electronics Show (CES) and attendees will be back at their desks, excited minds buzzing with the potential of everything from drones to wireless charging.

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Why experiential events will be a popular choice in 2016

As brands fight it out for a piece of the spotlight the role of experiential is only set to increase, predicts Phil Boas, director of brand engagement at Paragon.

Advertising and branding have become so omnipresent and intrusive in recent years that they have started to turn into background noise and no longer cut through to the consumers they’re intended to reach. Brands are fighting for an increasingly overcrowded spot in an ever more fragmented market place, and that’s just one reason why experiential marketing and events look set to be ever more popular in the next 12 months.

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Blog: Taking brands into the realm of the senses

Creating more sensory experiences can give brands stronger personalities and deepen engagement with consumers, says Ian Priestman, head of experiential at Blackjack Promotions.

“Galleries are overwhelmingly visual. But people are not – the brain understands the world by combining what it receives from all five senses. So can taste, touch, smell and sound change the way we ‘see’ art?”

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Embodied brand experiences – the new frontier

Lewis Robbins, senior associate strategist at Jack Morton Worldwide discusses the importance of physical experiences, and how they are deeply bound up with how we think, feel and behave.

Picture the scene… you’re at a party and someone walks up to you, whitened teeth gleaming and extends a hand.

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Building ‘real world’ digital brand experiences

Andrew Stothert from Brand Vista discusses how brands can maximise the positive effect of a ‘real world’ brand experience in a way that’s impossible to match with a purely digital approach.

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The creation of emotional advantages

Jaron Wikler, development director at AddingValue discusses how experiential can be used to create emotional advantages.

“Daddy; please read me a long copy advert before bedtime,”….. asked no child ever. That’s because children want a story; stories that allow them to relate, stories that make sense, clarify their confused world and elicit an emotion. The big bad wolf is scary, Cinderella has a rags-to-riches happy ending and the bears in Goldilocks are greedy.

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