Posts Categorized: Brand Activation
Lauren Walder, senior account manager at brand experience agency 2Heads, reveals her favourite brand experiences at CES 2016.
It’s been a fast start to 2016 with a trip to CES in Las Vegas, one of the world’s biggest tech shows attracting a huge audience of 170,000 visitors and many of the world’s top consumer brands. After a busy few days supporting exhibiting clients, I had a chance to explore the show – here are some of my favourite finds:
As brands fight it out for a piece of the spotlight the role of experiential is only set to increase, predicts Phil Boas, director of brand engagement at Paragon.
Advertising and branding have become so omnipresent and intrusive in recent years that they have started to turn into background noise and no longer cut through to the consumers they’re intended to reach. Brands are fighting for an increasingly overcrowded spot in an ever more fragmented market place, and that’s just one reason why experiential marketing and events look set to be ever more popular in the next 12 months.
Andrew Stothert from Brand Vista discusses how brands can maximise the positive effect of a ‘real world’ brand experience in a way that’s impossible to match with a purely digital approach.
There’s something about being with a brand and physically taking part in an experience that really gets consumers to stop, listen and act, says Alec Braun, MD and creative lead at Slice.
What are the stand-out brand experiences at Goodwood Festival of Speed this year? Hayley Lawrence, director of events at agency Brand and Deliver, gives her verdict.
A day at the world famous Goodwood Festival of Speed did not disappoint. You can hear it before you can see it and the energy you feel on arrival is of epic proportions. Even a look around the supercar parking area before you get through the gates is an experience.
World Cups are the pinnacle of experiential work in the sporting sector. They produce some of the best sports marketing campaigns, but also some of the worst. With England set to host the Rugby World Cup in September, Purity MD, Rob Quinn, views the line-up.
Agency Jack Morton invited Event to shadow its team at Ericsson’s Change-Makers experience – the largest brand space at Barcelona’s Mobile World Congress (MWC). Reporter Katie Deighton shares her very first MWC experience.