Posts By: lewisrobbins

Embodied brand experiences – the new frontier

Lewis Robbins, senior associate strategist at Jack Morton Worldwide discusses the importance of physical experiences, and how they are deeply bound up with how we think, feel and behave.

Picture the scene… you’re at a party and someone walks up to you, whitened teeth gleaming and extends a hand.

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A curious mind at Cannes Lions

Be mindful of the subtle dynamics of human interactions to create successful brand experiences, says Jack Morton Worldwide’s Lewis Robbins, who was at Cannes Lions last week.

Some people just grab you. Last week at Cannes Lions I saw a talk by Brian Grazer, a Hollywood Producer who, every two weeks for the past 35 years, has sought out conversation with the world’s leading experts, which he’s collected in his book, ‘A Curious Mind’.

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