Posts By: Imogen Hammond

Five things to remember when creating an immersive experience for your brand

Imogen Hammond, group creative director at Drive Productions, shares her tips on what you need to consider when creating an immersive brand experience.

Hammond notes five key things to keep in mind when it comes to creating immersive brand experiences

2015 saw a continuation of the trend towards brand marketing linking the virtual and the tangible. With online content reaching saturation point, many businesses are increasingly focusing their marketing on creating real-life experiences and touch points for their customers. If you’re a marketing director or brand manager thinking of creating an immersive event in 2016, here are five things you should remember:

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