Posts By: Ian Priestman

Will experiential save the high street?

Ian Priestman, head of experiential at Blackjack Promotions, discusses why smart retailers are scrapping traditional retail design in their physical stores in favour of more immersive environments.

There’s a major shift taking place in retail and it will take bricks and mortar stores to a new level.

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Blog: Taking brands into the realm of the senses

Creating more sensory experiences can give brands stronger personalities and deepen engagement with consumers, says Ian Priestman, head of experiential at Blackjack Promotions.

“Galleries are overwhelmingly visual. But people are not – the brain understands the world by combining what it receives from all five senses. So can taste, touch, smell and sound change the way we ‘see’ art?”

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