Posts By: Hayley Lawrence

Stop saying millennial

When was the last time you met 75.4 million people who are all the same, asks Hayley Lawrence, director of events at agency Brand and Deliver.

Millennials. They want everything for free and think offices should have slides. Bloody millennials, am I right? Of course not. But for every silly stereotype about the 18-34 generation you can be sure there’s a brand sincerely looking to tap into it. When “because Snapchat” is your rationale for a campaign it might be worth taking a step back.

Read more on Stop saying millennial…

Blog: The winning brand activations at Goodwood

What are the stand-out brand experiences at Goodwood Festival of Speed this year? Hayley Lawrence, director of events at agency Brand and Deliver, gives her verdict.

A day at the world famous Goodwood Festival of Speed did not disappoint. You can hear it before you can see it and the energy you feel on arrival is of epic proportions. Even a look around the supercar parking area before you get through the gates is an experience.

Read more on Blog: The winning brand activations at Goodwood…

CES 2015: Stand-out experiential exhibition stands

Exhibition stands with an experiential feel from CES 2015, courtesy of guest blogger Hayley Lawrence, operations director of brand experience agency Brand & Deliver, who visited the International Consumer Electronics Show in Las Vegas last week.

Read more on CES 2015: Stand-out experiential exhibition stands…

CES 2015: Event Tech of Tomorrow

Event technology from CES 2015, courtesy of guest blogger Hayley Lawrence, operations director of brand experience agency Brand & Deliver, who visited the International Consumer Electronics Show in Las Vegas last week to find the next big thing in event technology.

Read more on CES 2015: Event Tech of Tomorrow…