Posts By: Fran Elliott

Events and experiential: why they usually mean nothing – part two

Defining experiential and events is the key to success, says Momentum Worldwide’s Fran Elliott.

Fran Elliott, director of Experiential and Events at Momentum Worldwide.

Fran Elliott, director of Experiential and Events at Momentum Worldwide.

The solution…

In my last blog for Event magazine, I had written about the questions that have plagued marketers, brands and experiential practitioners for many years; “What does experiential mean?” “What’s the difference between an event and experiential?” and the reason why both brands and agencies need an industry wide definition. This time, let’s talk about the ‘How’ of this proposal.

Read more on Events and experiential: why they usually mean nothing – part two…

Events: why they usually mean nothing – part one

The problem…

Events. Experiential. Experience marketing. Only one thing is clear, which is: Not a damn thing is clear. Our industry is confused, and rightfully so.

Fran Elliott, director of Experiential and Events at Momentum Worldwide.

Fran Elliott, director of Experiential and Events at Momentum Worldwide.

Read more on Events: why they usually mean nothing – part one…