When was the last time you met 75.4 million people who are all the same, asks Hayley Lawrence, director of events at agency Brand and Deliver.
Millennials. They want everything for free and think offices should have slides. Bloody millennials, am I right? Of course not. But for every silly stereotype about the 18-34 generation you can be sure there’s a brand sincerely looking to tap into it. When “because Snapchat” is your rationale for a campaign it might be worth taking a step back.