Monthly Archives: February 2016

Top trends from Mobile World Congress

Jane Baker, commercial director at 2Heads, shares key trends from Mobile World Congress 2016.

More than 100,000 attendees arrived in Barcelona this week to join the world’s biggest and most influential mobile event, Mobile World Congress (MWC) 2016. After a busy few days supporting exhibiting clients, there’s been time to explore the show and take in the trends that may impact the events industry in the future.

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How is creativity complementing digital and tech at MWC16?

Jordan Waid, vice president brand experience at FreemanXP EMEA, gives three examples of how creativity is complementing digital and tech at this year’s Mobile World Congress (22-25 February).

Mobile World Congress is taking place in Barcelona this week (22-25 February)

Invisible Creative

“The future is already here. It’s just unevenly distributed.” This William Gibson quote sums up the Internet of Things (IoT). The IoT is this invisible force that is working hard so we don’t have to, and Intel is helping us to understand this with their “Experience What’s Inside” campaign. The Intel Smart City demonstrated the invisible connectivity of our urban environment giving the visitor the chance to interact with various forms of the urban infrastructure – from a city train to wind turbines. Intel is perfectly poised to not only usher in the IoT, but to distribute it evenly.

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The most creative PR stunts in recent years

Jane Carroll, head of corporate development at Manchester PR and creative agency Peppermint Soda, looks back at some of the most creative PR stunts in recent memory and why they stood out.

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Projection mapping is just the start

Ed Daly, managing director of Seeper, talks about his belief that projection mapping is just the start for brands when it comes to using creative technology to provide immersive consumer experiences.

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Periscope – the positives and the pitfalls

Sarah Baldock, chief executive and founder of Be-good Events, talks about the popularity of live-streaming mobile apps, such as Periscope, and why event professionals should explore their potential.

Live-streaming mobile apps, like Periscope and Meerkat, are huge. In just ten days, Periscope had one million users, and by four months they had 10 million, watching 40 years’ worth of content every day.

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Beaming – the next frontier

Duane Holland, founder and creative strategy director at DH Ready, discusses what ‘beaming’ actually is and why event profs need to know about it.

Picture this scene. A man in a tight yellow top talking into his wristwatch to another man with extremely pointed ears, a half frown and an equally tight top, this time in blue. You then hear the infamous words “Beam me up Scotty”. I’m sure we all know this to be from cult TV series Star Trek.

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