Capitalize has come up with an innovative idea to help raise awareness for Riders for Health, a charity that delivers vital medicial supplies by motorbike to poor communities in Africa to fight HIV and tuberculosis.
Send a bunch of celebrities with limited motorbike riding experience to Lesotho in Africa to join Riders for Health in their campaign to help the town that has one of the severest HIV problems in the world.
Celebrities arrived in Lesotho on 4 April and will end their expedition on 11 April. The journey will not be easy as Lesotho features mountainous terrain, and they have already endured rain, which has tested their off-road riding.
Those taking part are TV presenter Gethin Jones, former England cricketer Darren Gugh, Coronation Street starts Shobna Gulati and Oliver Mellor, and west end star in Legally Blonde Jill Halfpenny.
A great cause and a fantastic campaign.