Event Says

Change that Works for Everyone


Allison Ogden-Newton from Social Enterprise London recently said something that I found interesting and refreshing to hear. She said that, “the most sustainable event is the one that changes people’s behaviour”.

This got me thinking that as serious advocates of sustainability and thought leaders we should primarily always be thinking about how we can use our events to influence and inspire others. Sustainable events aren’t just about achieving a British Standard certification, or boasting about how much carbon we’ve saved or the benefits we’ve brought to the local community. These are added bonuses. But great as they are, we want to see how the events we create can bring about the behavioural change needed to address the sustainability issues we are faced with globally.

The future of events is very exciting at the moment; the recession forced employee engagement and sustainability up the agenda and it looks like it’s here stay. Hopefully everyone is using this new sustainable approach to event delivery to educate companies about the number of environmental and commercial benefits they can reap. We need to be the reminding force that it’s not just about ticking boxes, but creating a sustainable commercial culture through genuine behavioral change.

It is not the responsibility of any one person, business or community to create a bright future for the planet and its inhabitants but we know how powerful the individual can be in influencing decisions and actions. So if the opportunity arises to inform and teach others we should grab it with both hands and run with it.